Auburn University

Bachelor of Arts in Public Relations

I have grown exponentially in my time here at Auburn. I have learned to work hard, challenge myself, and pursue my passions relentlessly. I know the technical and leadership skills I’ve learned here will greatly assist me in my career, and I can’t wait to begin.

1. Overview
  • Anticipated Graduation Date: May 2016
  • Cumulative GPA: 3.74
2. Achievements
  • Awarded Charter Academic Scholarship ($20,000)
  • Honors College
  • Dean’s List – 2012, 2013, 2014
  • Auburn Pi Kappa Phi: Membership for top 7.5% of Junior class
3. Relevant Coursework
  • Style and Design in Public Relations Messages: A capstone course where the student applies style and design to public relations messages. Skills learned in the course include basic HTML coding, Adobe InDesign and Photoshop, and various content management systems.
  • Case Studies and Ethics in Public Relations: This rigorous course provides in-depth analyses of public relations case studies. Students conduct a case study on a company throughout the course of the semester and also are given real-life PR situations and learn how to respond.
  • Public Relations Campaigns: A capstone course designed to allow students to conduct a campaign for a local client over the course of the semester. Students are put into small groups and learn valuable team skills and application tactics.
  • Writing for Public Relations: Students are required to pass this course with a B or higher. Students learn not only how to write press releases, email pitches and media kits, but also the techniques to strategically spread those messages through media.
  • Newswriting: This course teaches all the fundamentals of journalism and effective reporting. Students are required to write various news stories, conduct interviews, and learn the ethics of reporting.
  • Survey Research Methods: Basic research principles and survey research as it is used by mass media and public relations. Students learn how to properly conduct research and survey populations. Students are assigned a local client for the semester.
  • Journalism Fundamentals: Students are required to pass each exam with an 83 or higher. These exams are designed to test students in 3 focal areas of journalism: spelling, word usage, and AP style.
  • Concepts of Communication and Journalism: This course is required for all students within the School of Communication and Journalism. It teaches the fundamentals of written and verbal communication, media, journalism and public relations.