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Case Study

GoPro
Project Details

Class: Case Studies & Ethics

Date: Fall 2014

For this semester-long project, I was asked to identify a PR problem for a company and then create a campaign to address that problem. I chose GoPro because they are an exponentially successful company with a unique culture. My campaign, GoProCares, aims at raising awareness and funds for cancer research by using a GoPro to tell patients’ stories.